UX/UI · Branding · Print — Ukraine, remote worldwide

Roman
Shamalo

Design that ships business outcomes — not just screens. I build digital products and brands that move revenue, retention and trust for small and medium businesses across the EU, US and Ukraine.

View selected work Let's talk
  • 30+ Years in design
  • UA · EU · US Markets served
  • Web · Brand · Print Disciplines
SHOWREEL 01 / 06

WEB · HOSPITALITY

Mallorca Country Club

♥ 7 · Behance

// What I do

Five disciplines, one standard.

From first pixel to search ranking — end to end, so nothing gets lost in handoff.

01

Web & Product Design

Interfaces designed and prototyped in Figma — sites, e-commerce, web apps and design systems that scale.

  • Figma
  • UX/UI
  • Systems

02

Branding & Logo

Identities that stay recognizable without the logo — system, guidelines, the full kit.

  • Identity
  • Logo
  • Guidelines

03

Print

Books, brochures, magazines — press-ready and typographically clean.

  • Editorial
  • Layout
  • Print

04

Advertising

Campaign and ad creative that converts across channels.

  • Creative
  • Social
  • Ads

New

05

SEO & AI-Search

Technical + on-page SEO and GEO — rank on Google and get cited by ChatGPT, Perplexity & AI Overviews.

  • Technical SEO
  • Schema
  • GEO

// Selected work

Selected work.

Flagship projects — web, brand and product for SMBs across UA, EU and the US.

Veres online store for children's furniture — homepage of the redesigned site

Featured · UA

Veres

Full website redesign and front-end development — a cleaner structure, faster pages, and a UI built to convert.

01 — Task

Redesign and rebuild the Veres site into a faster, cleaner store that guides visitors to purchase.

02 — Insight

The old layout buried products and slowed decisions — structure and speed were the real blockers.

03 — Solution

A clearer architecture, a conversion-focused UI in Figma, and a rebuilt, faster front-end.

04 — Result

A modern, faster storefront the team can grow — cleaner navigation and a smoother path to checkout.

  • Web
  • Dev
  • Figma
View case on Behance
Kusio.com.ua — redesigned e-commerce homepage for a Ukrainian pet-food retailer

UA

Kusio.com.ua

E-commerce redesign

  • E-commerce
  • Web
General Energy HomeKit — corporate website for a modular home power system

UA

General Energy

Corporate energy website

  • Web
  • Corporate

// More work

Print design — a brochure spread from an eco-development catalogue

Print

Print Design

Books · brochures · magazines

  • Editorial
  • Layout
Logo design — branded coffee cups, bags and business cards for Kukhnya Kave

Brand

Logo Design

Identities & brand marks

  • Logo
  • Identity
Vinecosoft — redesigned SaaS product website for environmental permit reporting

SaaS

Vinecosoft

SaaS product redesign

  • Web
  • SaaS
Instagram Stories — social campaign creative set

Social

Instagram Stories

Social campaign creative

  • Social
  • Ads
Mallorca Country Club — hospitality homepage with golf and tennis programme

ES · EU

Mallorca Country Club

Hospitality homepage

  • Web
  • Hospitality
Redesign Landing — landing page for an Amazon business masterclass

Web

Redesign Landing

Landing page redesign

  • Web
  • Landing
View full portfolio on Behance

Have a project
worth doing right?

Web, brand or print — for SMBs in Ukraine, the EU and the US. Let's scope it.

shvederua@gmail.com Behance