01
Web & Product Design
Interfaces designed and prototyped in Figma — sites, e-commerce, web apps and design systems that scale.
- Figma
- UX/UI
- Systems
UX/UI · Branding · Print — Ukraine, remote worldwide
Roman
Shamalo
Design that ships business outcomes — not just screens. I build digital products and brands that move revenue, retention and trust for small and medium businesses across the EU, US and Ukraine.
- 30+ Years in design
- UA · EU · US Markets served
- Web · Brand · Print Disciplines
SHOWREEL
01 / 06
WEB · HOSPITALITY
Mallorca Country Club
// What I do
Five disciplines, one standard.
From first pixel to search ranking — end to end, so nothing gets lost in handoff.
02
Branding & Logo
Identities that stay recognizable without the logo — system, guidelines, the full kit.
- Identity
- Logo
- Guidelines
03
Books, brochures, magazines — press-ready and typographically clean.
- Editorial
- Layout
04
Advertising
Campaign and ad creative that converts across channels.
- Creative
- Social
- Ads
New
05
SEO & AI-Search
Technical + on-page SEO and GEO — rank on Google and get cited by ChatGPT, Perplexity & AI Overviews.
- Technical SEO
- Schema
- GEO
// Selected work
Selected work.
Flagship projects — web, brand and product for SMBs across UA, EU and the US.
Featured · UA
Veres
Full website redesign and front-end development — a cleaner structure, faster pages, and a UI built to convert.
01 — Task
Redesign and rebuild the Veres site into a faster, cleaner store that guides visitors to purchase.
02 — Insight
The old layout buried products and slowed decisions — structure and speed were the real blockers.
03 — Solution
A clearer architecture, a conversion-focused UI in Figma, and a rebuilt, faster front-end.
04 — Result
A modern, faster storefront the team can grow — cleaner navigation and a smoother path to checkout.
- Web
- Dev
- Figma
// More work
Print Design
Books · brochures · magazines
- Editorial
- Layout
Brand
Logo Design
Identities & brand marks
- Logo
- Identity
SaaS
Vinecosoft
SaaS product redesign
- Web
- SaaS
Social
Instagram Stories
Social campaign creative
- Social
- Ads
ES · EU
Mallorca Country Club
Hospitality homepage
- Web
- Hospitality
Web
Redesign Landing
Landing page redesign
- Web
- Landing
Have a project
worth doing right?
Web, brand or print — for SMBs in Ukraine, the EU and the US. Let's scope it.